Share of answer
Share of answer is a measure of how much of the AI-generated answers in a category feature your brand, used by some teams as another name for AI share of voice.
Example
One team reports a 30% share of answer meaning its brand received 30% of all brand mentions across tracked answers. Another uses the same phrase to mean its brand appeared in 30% of answers. Both numbers can be correct and still not be comparable.
How it is measured
There is no single standard definition. Some teams calculate share of answer like AI share of voice, as your mentions relative to all brand mentions. Others use it like mention rate, the share of answers that name you, and some weight results by position in the answer.
Why it matters
Whatever the definition, the aim is the same: to show how much of the conversation in AI answers your brand holds. Before comparing figures across tools, reports or agencies, check which definition each uses, along with the prompts, engines and markets behind it.
See how AI describes your brand
Get a free AI visibility audit across ChatGPT, Gemini, Perplexity and Google AI Overviews and see where you stand against your competitors.
Get your free visibility audit