Blog
Notes on getting cited.
How brands earn a place in the answers AI engines give — and how to measure, fix and prove it.
AEO vs SEO: what changes when AI answers the question
SEO gets your link ranked; AEO gets your brand named inside the answer. What's the same, what's different, and how to split your effort.
How to measure your brand's visibility in AI answers
From a manual spot-check to continuous tracking — how to see whether ChatGPT, Perplexity and Gemini name and cite your brand.
What is Answer Engine Optimization (AEO)?
A plain-English guide to AEO: what it is, why it matters now, how it differs from SEO, and how to start showing up in AI answers.