AI visibility tool pricing, compared (2026)

Eighteen AI visibility tools, one table: what each costs to start, what the top plan costs, which engines the entry plan checks, whether there is a trial, and whether it can fix anything. Every row comes from the vendor's own pages.

Most AI visibility tools now publish a price, but the sticker rarely tells you what you get. Two tools at the same price can differ in how many AI engines they check, how many markets they cover, and whether they can fix anything or only report it. This page lays the whole category out on one table, from each vendor's own pricing page, checked on 26 September 2026.

We make one of these tools (Stellarcast), so read our row with that in mind. We've tried to make every other row something its own vendor would recognise. If you spot something that has changed, email [email protected] and we'll correct it.

The table

Prices are in US dollars, per month, on monthly billing where the vendor publishes it; most offer a discount for paying annually. "Engines" is what the entry plan checks, because that is where tools differ most.

Source: each vendor's own pricing, product and help pages, read on 26 September 2026. "Not published" means the vendor does not state it publicly; ask them. Brandlight is also in this category and prices by contract only.

Want to see your own numbers before you compare tools? Run a free AI visibility audit: no card, results by email.

What the entry price hides

Four things decide what a plan is actually worth. Check each one before you compare stickers.

• Engines per plan. Many tools advertise ten engines and include three on the plan you can afford. Otterly charges extra for Gemini and Google AI Mode, Peec lets you pick three and sells the rest per model, and Writesonic and HubSpot track three engines below Enterprise. If your buyers use Google, check that both AI Overviews and AI Mode are included.
• Markets. The answer a buyer gets in Berlin is not the answer they get in Dubai. Several self-serve plans cover a single country (Peec Starter, Writesonic's self-serve plans, AthenaHQ Starter), with more markets reserved for higher tiers.
• Fixing, not just reporting. A dashboard that shows a gap still leaves someone to write and ship the fix. Profound, AthenaHQ, Writesonic, Knowatoa, Goodie and Stellarcast can publish approved changes to a CMS; most others stop at recommendations or content briefs, and several only do it on their top tier.
• Proof. Almost every tool shows trends. Few say how they decide that a change caused a lift, or how sure they are. Ask to see the method before you rely on a number in front of your CMO.

Cheapest way to get each capability

How to choose

• You just want to know if AI mentions you. Start with a budget tracker (Rankscale, Otterly) or a free audit. Upgrade once you know which prompts matter.
• You already live in Semrush, Ahrefs or HubSpot. Their AI add-ons are the least friction, but check the engine list and whether you can act on what you see.
• You need gaps fixed and the result proven. Compare the tools that publish to your CMS on price per engine, markets included and how they prove lift. That is the case Stellarcast is built for: see the plans.
• You are an enterprise with procurement requirements. Profound, Conductor, Evertune and Bluefish sell through sales, with broader engine and language coverage and enterprise security.