AI visibility tool pricing (2026): 18 tools on one table

Eighteen AI visibility tools, one table: what each costs to start, what the top plan costs, which engines the entry plan checks, whether there is a trial, and whether it can fix anything. Every row comes from the vendor's own pages.

How much does an AI visibility tool cost in 2026?

On the prices published on 9 November 2026, an AI visibility tool costs about $17 to $59 a month for most entry trackers, $95 to $295 a month for the mid-market plans most teams buy, and $780 to $1,499 a month for the largest published standalone plans. A few entry plans sit higher (Scrunch Core $250, AthenaHQ Starter $295, Goodie Core $354), HubSpot bundles its AEO features into a suite from $3,600, and enterprise-only vendors quote by contract. The ranges come from the table below.

• Entry trackers, $17 to $59 a month: Rankscale ($17, billed yearly only), Otterly.AI ($29), Stellarcast Lite ($39), HubSpot AEO standalone ($50) and Knowatoa ($59). Most check three to six engines; Rankscale is the outlier at 17+.
• Mid-market plans, $95 to $295 a month: Surfer and Peec AI ($95), Writesonic ($99), Semrush toolkit ($99), Ahrefs Brand Radar ($129), Semrush ($139 for its SEO plan with AI tracking, $199 with a daily prompt quota), Stellarcast Growth ($249), Scrunch Core ($250) and AthenaHQ Starter ($295). SE Ranking's SE Visible starts just below this band at $89.
• Largest published plans, $780 to $1,499 a month: Rankscale Enterprise ($780), Goodie Pro ($1,198.80) and Stellarcast Agency Scale ($1,499). Most other vendors' top self-serve tier lands between $199 and $699. HubSpot also includes its AEO features in Marketing Hub Professional (from $800 a month) and Enterprise (from $3,600 a month).
• Enterprise, by contract: Profound (for brands), Conductor, Bluefish and Brandlight publish no price. Evertune lists Starter at $60 a month and Pro at $800 a month billed annually, with Pro sold through sales.

Monthly billing. As published on their pricing pages on 9 November 2026, Rankscale, Otterly.AI, HubSpot AEO, Knowatoa, Surfer, Peec AI, Semrush, Writesonic, SE Ranking, Ahrefs, Scrunch, AthenaHQ, Goodie, Profound (agency client workspaces only) and Stellarcast each showed a self-serve per-month plan you can buy without talking to sales. Most discount annual prepayment. We did not verify minimum terms, which sit in each vendor's checkout, so confirm there before you buy.

What Stellarcast costs. The entry plan is Lite at $39 a month for 15 tracked prompts across six engines, billed monthly, cancel anytime; paid annually it is $34 a month. Approved fixes sent to WordPress as drafts start on Starter at $89 a month, and Enterprise is quoted. See the plans.

Most AI visibility tools now publish a price, but the sticker rarely tells you what you get. Two tools at the same price can differ in how many AI engines they check, how many markets they cover, and whether they can fix anything or only report it. This page lays the whole category out on one table, from each vendor's own pricing page, checked on 26 September 2026.

We make one of these tools (Stellarcast), so read our row with that in mind. We've tried to make every other row something its own vendor would recognise. If you spot something that has changed, email [email protected] and we'll correct it.

The table

Prices are in US dollars, per month, on monthly billing where the vendor publishes it; most offer a discount for paying annually. "Engines" is what the entry plan checks, because that is where tools differ most.

Source: each vendor's own pricing, product and help pages, read on 26 September 2026; every vendor row was re-checked on 9 November 2026. "Not published" and "not stated" mean the vendor does not state it publicly; ask them. Brandlight is also in this category and prices by contract only.

Want to see your own numbers before you compare tools? Run a free AI visibility audit: no card, results by email.

What the entry price hides

Four things decide what a plan is actually worth. Check each one before you compare stickers.

• Engines per plan. Many tools advertise ten engines and include three on the plan you can afford. Otterly charges extra for Gemini and Google AI Mode, Peec lets you pick three and sells the rest per model, and Writesonic and HubSpot track three engines below Enterprise. If your buyers use Google, check that both AI Overviews and AI Mode are included.
• Markets. The answer a buyer gets in Berlin is not the answer they get in Dubai. Several self-serve plans cover a single country (Peec Starter, Writesonic's self-serve plans, AthenaHQ Starter), with more markets reserved for higher tiers.
• Fixing, not just reporting. A dashboard that shows a gap still leaves someone to write and ship the fix. Profound, AthenaHQ, Writesonic, Knowatoa, Goodie and Stellarcast can publish approved changes to a CMS; most others stop at recommendations or content briefs, and several only do it on their top tier.
• Proof. Almost every tool shows trends. Few say how they decide that a change caused a lift, or how sure they are. Ask to see the method before you rely on a number in front of your CMO.

The cheapest AI visibility tools, by entry price

Sorted by the lowest price you can pay to start, from the table above. The cheapest tool is not the best value if it leaves out the engines your buyers use, so each entry says what the price buys.

1. Rankscale, $17 a month (Essentials, billed yearly only; $20 list). 17+ engines on every plan, credit-weighted. Monitoring only.
2. Otterly.AI, $29 a month (Lite). ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, AI Mode and Claude are paid add-ons. 14-day trial, no card.
3. Stellarcast, $39 a month (Lite, or $34 a month billed annually). 15 tracked prompts across six engines, checked daily, with ranked gaps. Drafted fixes start at $89.
4. HubSpot AEO, $50 a month standalone. 25 prompts across ChatGPT, Gemini and Perplexity, with a 28-day trial.
5. Knowatoa, $59 a month (Starter). ChatGPT, AI Overviews and AI Mode, and it publishes approved changes to WordPress, Payload or GitHub.
6. Evertune, $60 a month (Starter). Up to five engines.
7. SE Ranking's SE Visible, $89 a month (Basic). 75 prompts daily across ChatGPT, AI Overviews, AI Mode, Gemini and Copilot, with a 10-day trial.
8. Surfer AI Search Analytics and Peec AI, $95 a month. Surfer covers five engines for 50 prompts; Peec lets you pick three of six engines and sells the rest per model.

AI visibility tool pricing per tracked prompt

Sticker prices compare plans of different sizes. Dividing the monthly price by the tracked prompts it includes, and then by the engines each prompt runs on, puts them on one scale. We include only plans that publish a prompt count; Semrush counts prompts per day and Ahrefs bundles a pre-built answer index with a handful of custom prompts, so neither divides fairly and both are left out.

Monthly billing, from the prices in the main table (re-checked 9 November 2026). Sorted by price per prompt per engine. "Not stated" means the run frequency is not in our check; a prompt run weekly costs seven times more per reading than the same prompt run daily, so ask each vendor before comparing.

On this measure SE Ranking's SE Visible Basic plan is the cheapest per reading, and the most expensive rows are the ones with fewer engines or with content tools bundled in, like Surfer's Peace of Mind. The per-prompt figure still leaves out what happens after a reading: whether the tool ranks the gap, drafts a fix or proves the result. For that, see AEO tools that fix visibility gaps, and for how alert quality differs between these tools, AI visibility alerts without false positives.

Stellarcast pricing, every plan

Every paid plan checks the same six engines daily: Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot. Monthly plans can be cancelled anytime; annual billing saves 15%. See the plans.

Cheapest way to get each capability

What are the most affordable AEO tools for agencies?

For an agency the number that matters is the cost per client, not the entry price. On published prices, Rankscale ($17, billed yearly) and Otterly.AI ($29) are the cheapest trackers, Knowatoa ($59) is the cheapest that publishes approved changes, Profound charges $399 a month per client workspace, and Stellarcast Agency ($599) pools 220 tracked prompts across client brands and drafts fixes.

If you also want the tool to write content, Writesonic pairs content creation with tracking from $99 a month and publishes to a CMS from its Growth plan. Which of these is cheapest for you depends on how many clients and prompts you track: a pooled allowance is cheaper than one workspace per client once you manage more than a few small brands. See the Agency plans. If you are weighing an agency instead of a tool, how to choose an AEO agency covers what to ask.

How to choose

• You just want to know if AI mentions you. Start with a budget tracker (Rankscale, Otterly) or a free audit. Upgrade once you know which prompts matter.
• You already live in Semrush, Ahrefs or HubSpot. Their AI add-ons are the least friction, but check the engine list and whether you can act on what you see.
• You need gaps fixed and the result proven. Compare the tools that publish to your CMS on price per engine, markets included and how they prove lift. That is the case Stellarcast is built for: see the plans.
• You are an enterprise with procurement requirements. Profound, Conductor, Evertune and Bluefish sell through sales, with broader engine and language coverage and enterprise security.