Best AEO & GEO tools in 2026: 7 AI visibility platforms compared
AI answer engines now sit between your brand and the buyer. A new category of tools has appeared to measure — and, increasingly, fix — whether ChatGPT, Perplexity, Gemini and Copilot name you. Here's an honest look at seven of them.
"AEO tool" and "GEO tool" are used interchangeably for the same job: telling you whether AI engines mention and cite your brand, how you compare to competitors, and what to do about it. The category is barely two years old, so capabilities vary widely — some tools stop at a dashboard, others try to close the loop from measurement to remediation. Below is what each one is genuinely good at, so you can match a tool to your stage and budget rather than a leaderboard.
Note: pricing and features move fast in this category. Treat the figures below as directional as of mid-2026 and confirm current details with each vendor.
At a glance
| Tool | Best for | Core strength | Entry price (approx.) |
|---|---|---|---|
| Stellarcast | Teams that want fixes, not just scores | Closed loop: diagnose, execute, prove the lift | Early access |
| Profound | Enterprise & large agencies | Deep data, Conversation Explorer, crawler analytics | ~$499+/mo |
| Otterly.ai | Startups & fast setup | Prompt monitoring + GEO audit, quick time-to-value | ~$29/mo |
| Peec.ai | Mid-market B2B SaaS | Brand-perception depth, granular filters | ~€85/mo |
| Scrunch AI | Technical/agent-experience teams | How AI agents crawl and read your site | Custom |
| Semrush AI Toolkit | Existing Semrush users | Share-of-voice inside a familiar SEO suite | Add-on |
| Frase | Content teams | Visibility tracking wired into content creation | ~$45/mo |
1. Stellarcast — the closed-loop option
Most tools in this list are excellent at telling you whether you're visible. Stellarcast is built around the harder question: why a competitor wins the prompts you lose, and whether a fix actually moved the needle. It monitors your brand across ChatGPT, Claude, Perplexity, Gemini and Copilot, diagnoses the specific gaps, helps execute the remediation, and then ties each change to a measured lift in citations through a causal remediation ledger. If you're tired of dashboards that report a problem but leave the work to you, this is the differentiator to weigh.
2. Profound — the enterprise heavyweight
Profound is the most established name in the category, named an AEO leader in G2's Winter 2026 report and backed by a large Series C. Its standout features are Conversation Explorer (revealing previously invisible AI-search volume — how often topics get asked) and Agent Analytics (infrastructure-level monitoring of how AI crawlers hit your site). It tracks 10+ engines in one place. The trade-off is price and complexity: it's aimed at enterprises and agencies with real budgets, and the value math tends to work only across multiple clients or a large brand.
3. Otterly.ai — fastest to first insight
Otterly is built around prompt sets you define from real customer questions, rerun daily across ChatGPT, Google AI Overviews and other engines. Teams often get a first reading within ten minutes, and its GEO Audit — scoring a page against AI-search best practices — is more mature than most. A low entry price makes it good for experimentation, though the jump from the entry tier to the next is steep.
4. Peec.ai — brand perception, in depth
Peec's edge is analytical granularity. Beyond "are we mentioned," it examines how models frame your brand relative to competitors, and lets you filter by engine, geography, language and prompt cluster, with daily data captured through live browser sessions. A good fit for a B2B SaaS team with the content resources to act on what it surfaces.
5. Scrunch AI — the agent's-eye view
Scrunch leans into how AI agents experience your website — crawlability, structure and readability from a model's perspective — rather than only tracking mentions. Useful when your suspicion is that the problem is technical: the model can't cleanly read or trust your pages.
6. Semrush AI Toolkit — for existing SEO stacks
If you already live in Semrush, its AI Toolkit adds mention, citation, sentiment and share-of-voice tracking against several competitors across the major engines, plus an AI site audit — without adding another vendor. Convenient, if not the deepest AI-specific data.
7. Frase — visibility meets content
Frase tracks your brand across the major engines and feeds that signal directly into research, drafting and scoring — closing the gap between "we're not cited for this" and "here's the content that wins it back." Strongest for teams whose bottleneck is producing answer-worthy content.
How to choose
Cut through the leaderboards with three questions:
- Do you need measurement, or a fix? If you only need to see where you stand, almost any tool here works. If you need to close the gap and prove it, prioritise tools that diagnose and remediate — not just report.
- What's your scale? Enterprises and multi-client agencies get more from Profound's depth; startups get more from Otterly's speed and price.
- Where's your bottleneck? Technical readability points to Scrunch; content production points to Frase; competitive framing points to Peec.
Whatever you pick, the goal is the same: stop guessing whether AI recommends you, and start managing it like any other channel — measured, diagnosed, fixed and proven.
See how AI describes you today
Stellarcast monitors whether your brand is named and cited across ChatGPT, Claude, Perplexity, Gemini and Copilot, diagnoses why competitors win the prompts you don't, helps you fix it — then proves the lift with a causal remediation ledger. Request a free audit and see exactly where you stand.
Get your free visibility auditFrequently asked questions
What is an AEO or GEO tool?
An AEO (answer engine optimization) or GEO (generative engine optimization) tool tracks how often and how accurately your brand appears in AI-generated answers from engines like ChatGPT, Perplexity, Claude, Gemini and Copilot. The better ones also diagnose why you're missing and help you fix it, rather than only reporting a score.
Are AEO and GEO the same thing?
In practice, yes. AEO, GEO, LLMO and AIO are near-synonyms for making your brand visible and accurately represented inside AI answers. Vendors pick different labels, but the underlying job — get named and cited by AI engines — is the same.
Which AEO tool is best for a startup?
Startups usually want fast time-to-value and a low entry price, which favours tools like Otterly. If the priority is not just seeing gaps but closing them and proving the lift on a small budget, a closed-loop platform like Stellarcast is worth evaluating.
Do I still need SEO if I use an AEO tool?
Yes. AEO builds on SEO rather than replacing it — crawlable, well-structured, accurate content helps you both rank on Google and get cited by AI. AEO adds new concerns like factual consistency and corroboration across trusted sources.
← Background reading: What is Answer Engine Optimization (AEO)?