Best AI visibility tools in 2026: 11 AEO and GEO platforms compared

Eleven AI visibility platforms, sorted by what you actually need: enterprise depth, low-cost tracking, an add-on to your SEO suite, or gaps fixed and the lift proven.

AI visibility tools measure whether your brand is named and cited when someone asks ChatGPT, Gemini, Perplexity or Google's AI features a question. The work itself is called answer engine optimisation (AEO) or generative engine optimisation (GEO), and the tools for it have multiplied fast. This guide sorts the field by the job you need done, with each vendor's facts taken from its own pages on 26 September 2026.

We build Stellarcast, one of the tools below, so weigh our entry accordingly. We've tried to describe every other tool the way its own team would.

The shortlist

Checked 26 September 2026. Prices on monthly billing where published. Full detail, including top-tier prices, trials and engines per plan, is in our AI visibility tool pricing comparison.

See where you stand before you buy anything: get a free AI visibility audit.

Best for closing gaps and proving results: Stellarcast

Every paid plan checks six engines daily: Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot. Stellarcast diagnoses why a competitor is named instead of you, drafts the fix, and after your approval ships it to WordPress. From the Growth plan, each change is tracked in a lift ledger with a confidence label (MEASURED, LIKELY or TOO-EARLY) and a range rather than a single number. Markets are measured separately with native-language prompts, the app runs in nine languages, and agency plans pool one tracked-prompt allowance across client brands. Plans start at $39 a month; see pricing.

Best for enterprise depth: Profound

Up to nine engines on Enterprise, 30+ languages and 150+ regions, server-log crawler analytics, SOC 2 Type II, and agents that publish approved content to ten CMSs. Brand pricing is sales-led after a free 7-day trial; agencies have a $99 a month plan plus workspace add-ons.

Best for focused monitoring: Peec AI

From $95 a month, with three engines of your choice and more sold per model. Popular with agencies for unlimited client workspaces and free pitch projects. It reports and recommends; it does not publish changes itself.

Best on a budget: Otterly.AI and Rankscale

Otterly Lite is $29 a month with ChatGPT, AI Overviews, Perplexity and Copilot (other engines are add-ons) and a 14-day trial. Rankscale starts at $20 a month and covers 17+ engines on every plan. Both are monitoring tools rather than fixing tools.

Best inside an existing suite: Semrush, Ahrefs, HubSpot

Semrush's AI Visibility Toolkit is $99 a month per domain for 25 prompts across five engines. Ahrefs Brand Radar pairs a large index of AI answers with custom prompts on Ahrefs' paid plans. HubSpot AEO, launched in April 2026 and still labelled beta, is $50 a month standalone for 25 prompts across ChatGPT, Gemini and Perplexity, with a 28-day free trial. Choose one of these if you already work in that suite and mainly want visibility data beside it.

Best for publishing to many CMSs: AthenaHQ

AthenaHQ's Starter plan ($295 a month) tracks 11 engines and can publish to eight CMSs including Shopify, WordPress, Webflow and Wix; a free Essential tier lets you try it. Starter covers one market.

Best for agent-facing pages: Scrunch

Scrunch Core is $250 a month for 125 prompts across four engines. On Enterprise it can serve an AI-optimised copy of your site to AI agents without changing what visitors see.

How to choose

1. List the engines your buyers use and check the plan you'd buy includes them. Include both Google AI Overviews and AI Mode if Google matters to you.
2. Count your markets. One country per plan is common on entry tiers.
3. Decide whether you need reporting or results. If someone has to act on every gap by hand, a tool that ships approved fixes saves the most time.
4. Ask how lift is proven, and whether the tool will tell you when the evidence is too thin to claim anything.

Prefer a service to a tool? See how to choose an AEO agency for the vetting questions to ask before you hire one.