Otterly.AI alternatives: AI visibility tools, priced and compared
Otterly.AI is the lowest-cost mainstream tracker and a sensible first tool. Teams outgrow it when add-ons pile up, or when they need fixes shipped and results proven.
Every fact below comes from each vendor's own pages, checked on 26 September 2026. Stellarcast is our product and appears in the list; we've kept every other entry to what its own site says.
Why teams look beyond Otterly.AI
- Engine add-ons. Gemini and Google AI Mode cost $9 to $149 a month extra, Claude $29 to $439.
- Monitoring, not fixing. Otterly gives audits, recommendations and briefs; publishing the change is on you.
- Proof. Trends show movement, not whether your change caused it.
The alternatives at a glance
| Tool | Choose it if you want | Entry price | Engines on entry plan |
|---|---|---|---|
| Stellarcast | Monitoring, fixes and confidence-labelled proof of lift, public pricing | $39/mo | 6, daily |
| Peec AI | Analytics-first monitoring with strong agency packaging | $95/mo | Pick 3 of 6 |
| Semrush AI Visibility Toolkit | AI visibility inside the SEO suite you use | $99/mo per domain | 5 |
| AthenaHQ | Wide engine list and publishing to many CMSs | Free tier; $295/mo | Starter: 11 |
| Scrunch | Serving AI agents an optimised site | $250/mo | 4 |
| Ahrefs Brand Radar | A huge pre-built index of AI answers | $129/mo with 5 custom prompts | 6 in its AI index |
| Rankscale | The most engines for the least money | $20/mo | 17+ |
| HubSpot AEO | Low-cost tracking inside HubSpot | $50/mo | 3 |
Checked 26 September 2026. Top-tier prices and trials are in the full pricing table.
See your own gaps before you switch: get a free AI visibility audit.
If you want fixes shipped and the lift proven: Stellarcast
Every paid plan checks six engines daily, including Google AI Overviews, AI Mode and Copilot. From $89 a month Stellarcast drafts fixes and ships them to WordPress or Shopify after your approval; from $249 every lift claim sits in a ledger labelled MEASURED, LIKELY or TOO-EARLY. Each of 18 markets is measured with native-language prompts, and agencies get unlimited client brands on one pooled allowance. See the plans.
The rest of the field, briefly
- Peec AI: Analytics-first monitoring with strong agency packaging. From $95/mo.
- Semrush AI Visibility Toolkit: AI visibility inside the SEO suite you use. From $99/mo per domain.
- AthenaHQ: Wide engine list and publishing to many CMSs. From Free tier; $295/mo.
- Scrunch: Serving AI agents an optimised site. From $250/mo.
- Ahrefs Brand Radar: A huge pre-built index of AI answers. From $129/mo with 5 custom prompts.
- Rankscale: The most engines for the least money. From $20/mo.
- HubSpot AEO: Low-cost tracking inside HubSpot. From $50/mo.
How to choose
- Stay with Otterly.AI if it already does what you need; switching has a cost.
- Pick a budget tracker if you only need to know whether AI mentions you.
- Pick an SEO-suite add-on if your team lives in Semrush, Ahrefs or HubSpot.
- Pick Stellarcast if you need gaps fixed and the lift proven, at a public price.
See what AI says about you today
The free audit asks Google AI Overviews, ChatGPT, Gemini and Perplexity the questions buyers in your market ask, and shows where a competitor is named instead of you. No card, no commitment.
Get your free visibility auditFrequently asked questions
What is the best Otterly.AI alternative?
It depends on why you're switching. For monitoring plus fixes and confidence-labelled proof of lift with public pricing, Stellarcast. For the lowest cost, Rankscale or Otterly.AI. For an add-on to an SEO suite, Semrush or Ahrefs.
How much does Otterly.AI cost?
Otterly.AI Lite is $29 a month ($25 on annual billing), rising to Premium at $489, with Gemini, AI Mode and Claude as paid add-ons. Checked 26 September 2026.
Is there a cheaper alternative to Otterly.AI?
Rankscale starts at $20 a month, Otterly.AI at $29 and Stellarcast at $39. Stellarcast's $39 plan checks six engines daily, including Google AI Overviews and AI Mode.