Profound vs Otterly.AI (2026): pricing, engines, verdict
These sit at opposite ends of the market: Otterly.AI is the lowest-cost mainstream tracker, Profound is an enterprise platform sold by contract.
Stellarcast is our product, so read this knowing our bias. Every vendor fact below was read from the vendor's own pages on 17 October 2026; anything a vendor does not state is marked "not published".
The short answer
Otterly.AI costs $29 a month for 15 prompts on four engines, with unlimited countries and languages and cancel-anytime billing. Profound gives a free 7-day trial of 50 prompts on three engines, then quotes an Enterprise contract for up to nine engines, an AI Marketer that stages page rewrites in your CMS, and agent analytics. Pick Otterly to find out cheaply whether AI mentions you. Pick Profound if you have enterprise budget and want measurement, drafting and staging from one vendor.
Side by side
| Profound | Otterly.AI | |
|---|---|---|
| Entry price | Brands: free 7-day trial, then Enterprise by contract. Agencies: price not published; client workspaces $399/mo each | Lite $29/mo for 15 prompts; Standard $189/mo (100); Premium $489/mo (400) |
| Top published plan | Enterprise and Agency Enterprise, custom | Premium $489/mo; Enterprise custom from 1,000 prompts |
| Billing terms | By contract for brands; agency workspaces priced monthly; 7-day trial of 50 prompts | Monthly, cancel anytime, or annual at 15% off; free trial |
| Engines per plan | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search | ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan; Google AI Mode, Gemini and Claude are paid add-ons (from $9, $9 and $29/mo on Lite) |
| Markets and languages | Trial: 1 language, 1 region; Enterprise custom | Unlimited countries and languages on every plan |
| Publishes fixes to your site | Its AI Marketer rewrites pages and stages them as drafts in your CMS for approval (per its homepage) | No CMS publishing; optimization recommendations (3 a week on Lite) |
| Proof of lift | Agent Analytics for AI-sourced traffic and attribution; no lift method published | Not published |
Sources: tryprofound.com/pricing and its homepage; otterly.ai/pricing. Checked 17 October 2026. US dollars per month.
Where each one wins
- Profound: up to nine engines on Enterprise, where Otterly sells AI Mode, Gemini and Claude as add-ons.
- Otterly.AI: a public price from $29 a month, monthly billing, cancel anytime, and a free trial.
Where Stellarcast fits
Profound stages rewrites in your CMS; Otterly stops at recommendations. Neither publishes a method for proving a lift. Stellarcast checks six engines daily on every paid plan from $39 a month (Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot). From $89 it sends the fixes you approve to WordPress as drafts, and from $249 every lift claim is labeled MEASURED, LIKELY or TOO-EARLY with a P25 to P75 range, across 27 markets measured with native-language prompts. See the plans.
See what AI says about you today
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Get your free visibility auditFrequently asked questions
How much does Profound cost compared with Otterly.AI?
Otterly.AI lists Lite at $29 a month, Standard at $189 and Premium at $489, with 15% off annually. Profound publishes no brand price: a free 7-day trial, then Enterprise by contract; its agency plan lists client workspaces at $399 a month each. Checked 17 October 2026.
Which engines do Profound and Otterly.AI track?
Otterly.AI includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Google AI Mode, Gemini and Claude as paid add-ons. Profound's trial covers ChatGPT, Gemini and AI Overviews; Enterprise covers up to nine, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search.
Can Profound or Otterly.AI publish fixes to my site?
Profound's homepage describes its AI Marketer rewriting pages and staging them as drafts in your CMS for approval. Otterly.AI gives optimization recommendations and does not publish. Stellarcast sends approved fixes to WordPress as drafts from $89 a month.