Stellarcast vs HubSpot AEO: which AI visibility tool fits you?
An honest side-by-side of Stellarcast and HubSpot AEO: what each costs, which engines each plan checks, whether it can fix what it finds, and how it proves results.
Stellarcast is our product, so read this knowing our bias. It is written to be useful anyway, including where HubSpot AEO is the better choice. Every fact about HubSpot AEO comes from its own pricing and product pages, checked on 26 September 2026; confirm anything that decides your purchase with the vendor.
The short answer
HubSpot AEO, launched in April 2026 and still in beta, is a low-cost tracker that lives inside HubSpot. Stellarcast costs less to start, checks twice the engines including both of Google's AI surfaces, ships fixes to WordPress or Shopify, and proves the lift.
See how AI engines describe your brand first: get a free visibility audit, no card.
Side by side
| Stellarcast | HubSpot AEO | |
|---|---|---|
| Pricing | Public: $39, $89, $249, $549/mo; agencies $599 and $1,499/mo | $50/mo standalone ($45 annual), 25 prompts; included in Marketing Hub Professional (from $800/mo) and Enterprise |
| Engines | Six, daily, on every paid plan: Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode, Microsoft Copilot (Claude and Grok on Enterprise) | ChatGPT, Gemini, Perplexity |
| Fixes shipped to your site | Drafts fixes and, after your approval, ships them to WordPress or Shopify (from $89) | Blog drafts published through HubSpot's own content tools (Marketing Hub Pro and up) |
| Proof of impact | Lift ledger: every claim labelled MEASURED, LIKELY or TOO-EARLY, with a range | No lift method described on its pricing or product pages |
| Markets | 18 markets, each measured with native-language prompts, on every plan | Not published |
| Trial | No trial; free audit with no card | 28 days, no card; free AI Search Grader |
Checked 26 September 2026 against each vendor's own pages.
Where HubSpot AEO wins
- A long free trial: 28 days, no card, no HubSpot plan needed.
- Already included if you pay for Marketing Hub Professional or Enterprise.
- It lives inside HubSpot: CRM-based prompt suggestions and brand-voice blog drafts through HubSpot's content tools.
- A free AI Search Grader for a quick, no-account snapshot.
Where Stellarcast wins
- Six engines for $39, against three for $50: Stellarcast adds Google AI Overviews, AI Mode and Copilot.
- Fixes shipped to WordPress or Shopify, not only inside HubSpot.
- A lift ledger with a confidence label on every claim.
- Agency plans with unlimited client brands, your logo on client reports, and full white-label on Agency Scale; HubSpot AEO has no agency features.
How to decide
- Choose HubSpot AEO if you run your marketing and website in HubSpot and want low-cost tracking of ChatGPT, Gemini and Perplexity.
- Choose Stellarcast if Google's AI Overviews and AI Mode matter to your buyers, your site runs on WordPress or Shopify, or you need proof of results. See the plans.
See what AI says about you today
The free audit asks Google AI Overviews, ChatGPT, Gemini and Perplexity the questions buyers in your market ask, and shows where a competitor is named instead of you. No card, no commitment.
Get your free visibility auditFrequently asked questions
Is Stellarcast a HubSpot AEO alternative?
Yes. Both track whether AI engines name and cite your brand. HubSpot AEO, launched in April 2026 and still in beta, is a low-cost tracker that lives inside HubSpot. Stellarcast costs less to start, checks twice the engines including both of Google's AI surfaces, ships fixes to WordPress or Shopify, and proves the lift.
How much does HubSpot AEO cost compared with Stellarcast?
HubSpot AEO is $50 a month standalone ($45 on annual billing) for 25 prompts, and is included in Marketing Hub Professional and Enterprise. Stellarcast starts at $39 a month. Checked 26 September 2026.
Which AI engines do HubSpot AEO and Stellarcast track?
HubSpot AEO tracks ChatGPT, Gemini and Perplexity. Every Stellarcast paid plan checks those plus Google AI Overviews, Google AI Mode and Microsoft Copilot, daily.
Can HubSpot AEO publish fixes to my website?
Blog drafts published through HubSpot's own content tools (Marketing Hub Pro and up). Stellarcast drafts fixes and, after your approval, ships them to WordPress or Shopify from its $89 Starter plan.