Peec AI vs Semrush AI Toolkit (2026): price, engines, pick
Peec AI is a dedicated AI visibility monitor. Semrush bundles AI visibility into its SEO plans. Which is better depends on whether you already pay for Semrush.
Stellarcast is our product, so read this knowing our bias. Every vendor fact below was read from the vendor's own pages on 17 October 2026; anything a vendor does not state is marked "not published".
The short answer
Semrush now sells AI visibility inside its plans: the $139 a month SEO plan includes AI search tracking without a prompt quota, and the $199 Starter plan adds 50 tracked prompts a day on one domain across Google Search, ChatGPT, Perplexity and Gemini. On 26 September its AI Visibility Toolkit was listed separately at $99 a month per domain; on 17 October that standalone price no longer appears. Peec AI's $95 Starter gives 50 prompts on three engines you choose. If you already live in Semrush, stay there. If AI visibility is the job, Peec's analytics go deeper for less.
Side by side
| Peec AI | Semrush | |
|---|---|---|
| Entry price | Starter $95/mo for 50 prompts; Pro $245/mo (150); Advanced $495/mo (350) | Free plan with limited AI visibility features; SEO plan $139/mo (AI tracking, no prompt quota); Starter (SEO + AI Search) $199/mo for 50 prompts a day on 1 domain |
| Top published plan | Advanced $495/mo; Enterprise custom, billed annually | Pro+ $299/mo (100 prompts); Advanced and Enterprise custom |
| Billing terms | Monthly plans, 15% off on annual billing; free trial | Monthly, or annual at up to 17% off; 7-day free trial |
| Engines per plan | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI on every self-serve plan; extra models (Perplexity among them) $30 to $140/mo each; up to 13 on Enterprise | ChatGPT, Perplexity, Gemini and Google Search (its prompt database covers AI Overviews and AI Mode) |
| Markets and languages | Starter 1 country, Pro and Advanced 3; unlimited languages, no extra charge per country or language | Its prompt database covers 117 regional databases (help center); per-plan market limits not published |
| Publishes fixes to your site | No CMS publishing; ranked recommended actions and agent-generated actions | No; recommendations and an AI-ready site audit (the separate Content Toolkit sends articles to a CMS) |
| Proof of lift | Lists a visibility lift analysis and a lift predictor; no method published | Not published |
Sources: peec.ai/pricing; semrush.com/pricing and its subscriptions help page. Checked 17 October 2026. US dollars per month.
Where each one wins
- Peec AI: a dedicated tool: source classification, query fan-outs, an ads library, brand attribute scoring and fact-checking.
- Semrush: google Search, ChatGPT, Perplexity and Gemini without picking, on Starter.
Where Stellarcast fits
Semrush recommends; Peec reports. Neither publishes a fix to your site from the AI visibility product. Stellarcast checks six engines daily on every paid plan from $39 a month (Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot). From $89 it sends the fixes you approve to WordPress as drafts, and from $249 every lift claim is labeled MEASURED, LIKELY or TOO-EARLY with a P25 to P75 range, across 27 markets measured with native-language prompts. See the plans.
See what AI says about you today
The free audit asks Google AI Overviews, ChatGPT, Gemini and Perplexity the questions buyers in your market ask, and shows where a competitor is named instead of you. No card, no commitment.
Get your free visibility auditFrequently asked questions
How much does Semrush's AI Visibility Toolkit cost compared with Peec AI?
On 17 October 2026 Semrush's pricing page bundles AI visibility into its plans: SEO at $139 a month includes AI search tracking without a prompt quota, and Starter at $199 a month includes 50 prompts tracked daily on one domain. Peec AI's Starter is $95 a month for 50 prompts on three engines of your choice.
Which engines do Peec AI and Semrush track?
Semrush's AI Visibility Toolkit covers ChatGPT, Perplexity, Gemini and Google Search, with a prompt database spanning AI Overviews and AI Mode. Peec AI lets you pick three of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, with extra models from $30 a month.
Can Peec AI or Semrush publish fixes to my site?
Neither does from its AI visibility product. Semrush provides recommendations and an AI-ready site audit, and its separate Content Toolkit can send articles to a CMS. Peec AI lists recommended actions. Stellarcast sends approved fixes to WordPress as drafts from $89 a month.