Profound vs Scrunch (2026): pricing, engines, which to pick
Profound and Scrunch both monitor how AI engines describe a brand, and both now sell more than monitoring. Profound sells an AI Marketer agent that researches and writes; Scrunch sells a layer that serves AI agents an optimized site.
Stellarcast is our product, so read this knowing our bias. Every vendor fact below was read in a browser from tryprofound.com/pricing and scrunch.com/pricing on 18 October 2026 (Profound's CMS drafting from its homepage, 17 October 2026); anything a vendor does not state is marked "not published".
The short answer
Scrunch is the one you can buy today at a public price: Core is $250 a month for 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot, with a 7-day free trial. Profound offers a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and then sells Enterprise by contract, tracking up to nine engines. Pick Scrunch for a self-serve start and its agent-facing site layer; pick Profound if you want an AI writing agent and enterprise analytics in one contract.
Side by side
| Profound | Scrunch | |
|---|---|---|
| Entry price | Free 7-day trial, then Enterprise by contract. Agencies: Agency Growth (price not shown), client workspaces $399/mo each | Core $250/mo for 125 prompts and 5,000 responses a month |
| Trial | 7 days, 50 prompts run daily, limited AI Marketer credits | 7-day free trial of Core |
| Engines | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, AI Mode and Grok |
| Markets and languages | Trial: 1 language, 1 region; Enterprise custom | Core: 1 country, 1 language, 1 persona; Enterprise unlimited countries |
| Content workflows | AI Marketer: research, write and report, and per its homepage it rewrites pages and stages them as drafts in your CMS; Agents to build and reuse workflows for recurring marketing work; Profound Sheets to run agents at scale; billed in credits | 1 page optimization a month and basic content generation on Core; advanced content generation on Enterprise |
| AI agent traffic | Agent Analytics on unlimited domains; integrations include Cloudflare, Akamai, Fastly, Vercel, Google Analytics and WordPress | AI agent and bot traffic on Core; AXP serves agents an optimized site on Enterprise |
| Data out | Trial: no history, exports or API. Enterprise: all-time history, CSV and JSON exports, API | Core: reporting dashboard. Enterprise: Looker Studio, query API, MCP access |
| Proof of lift | Not described on its pricing page | Not described on its pricing page |
Sources: tryprofound.com/pricing (brands and agencies tabs); scrunch.com/pricing. Checked 18 October 2026. US dollars per month. Scrunch serves a second version of its pricing page to non-browser fetches (on 17 and 18 October 2026: Starter $250 a month billed annually for 350 prompts and seven engines); the browser showed the Core version above on both days.
Automated content workflows: the real difference
Searches comparing the two often ask about content workflows, and that is where they part ways. Profound's pricing page leads with its AI Marketer, which researches, writes and reports, plus Agents to build and reuse workflows for recurring marketing work and Sheets to run those agents at scale; its homepage adds that the AI Marketer rewrites pages and stages them as drafts in your CMS for approval. Scrunch's content features are lighter on Core (one page optimization a month, basic generation), and its bigger bet is AXP: rather than rewriting your pages, it serves AI agents a version of them built for machines. One changes what you publish; the other changes what agents are served.
Neither pricing page describes a method for proving that a change moved your visibility, which is the question a CFO asks after the first quarter.
Where each one wins
- Profound: engine breadth on Enterprise (Copilot, DeepSeek and Exa Search among nine), an AI writing agent, and agent traffic attribution across your CDN.
- Scrunch: a public, self-serve entry price, Copilot on the entry plan, and the agent-facing site layer.
Where Stellarcast fits
Stellarcast checks six engines daily on every paid plan from $39 a month (Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot). From $89 it sends the fixes you approve to WordPress as drafts, and from $249 every lift claim is labeled MEASURED, LIKELY or TOO-EARLY with a P25 to P75 range. See the plans.
See what AI says about you today
The free audit asks Google AI Overviews, ChatGPT, Gemini and Perplexity the questions buyers in your market ask, and shows where a competitor is named instead of you. No card, no commitment.
Get your free visibility auditFrequently asked questions
Is Profound or Scrunch cheaper?
Scrunch publishes a price: Core is $250 a month for 125 prompts on four engines (a second version of its page lists Starter at $250 billed annually for 350 prompts). Profound offers a free 7-day trial and then sells Enterprise by contract, so its price is not published; agency client workspaces are $399 a month each. Checked 18 October 2026.
Which engines do Profound and Scrunch track?
Profound's trial covers ChatGPT, Gemini and Google AI Overviews, and Enterprise tracks up to nine, adding Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search. Scrunch Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Claude, Gemini, Meta AI, AI Mode and Grok.
How do Profound and Scrunch differ on automated content workflows?
Profound sells an AI Marketer that researches, writes and reports and, per its homepage, stages page rewrites as CMS drafts, with reusable Agents and Sheets to run them at scale. Scrunch offers one page optimization a month and basic content generation on Core, and on Enterprise serves AI agents an optimized copy of your site through AXP.